Lead Generation Campaign - June 2023

• Project: Employee Assistant Program EAP Lead Generation Campaign and eBook

• Objective: Generate sales leads and build brand authority in the EAP and workplace mental health space.

• Assets: Landing page, contact form, blog articles, digital ads, organic social, eBook, internal comms, and B2B emails. 

• Responsibilities: Website landing page mapping and wireframe support, SEO and blog strategy, copywriting and editing. 

Click image above to view landing page copy