GreenShield Health x Michael Landsberg Partnership - June 2024

• Project: The Let's Be Real Michael Landsberg Partnership Campaign 

• Campaign Concept: The Let's Be Real campaign concept focuses on the realness of talking about mental health — speaking to the audience as a friendly peer rather than as a potential client to whom we were selling something.

• D2C Objective: Promote partnership with Michael Landsberg and secure registrations for a monthly webinar series, leveraging owned and paid channels.

• B2B Objective: Generate leads for the First Step program by leveraging owned channels and sales materials that communicate how the self-guided mental health support program can supplement company health and wellness benefits.

• Assets: Landing page, website and webinar banners, organic social media amplification, sales collateral, and internal communications.

• Responsibilities: Creative strategy, landing page architecture and wireframe support, copywriting and editing.

Click image above to view landing page copy