Michael Landsberg Campaign, Strategy and Copy - May 2024
Project: Michael Landsberg x GreenShield Health Partnership
D2C Objective: Promote partnership with Michael Landsberg and secure registrations for a monthly webinar series, leveraging owned and paid channels.
B2B Objective: Generate leads for the First Step program by leveraging owned channels and sales materials that communicate how the self-guided mental health support program can supplement company health and wellness benefits.
Assets: Landing page and campaign banners placed across the website.
Responsibilities: Landing page architecture and wireframe support, copywriting and editing.